Sunyata Snowboards
Opening up your own snowboarding experience
Industry
Sports
Project Focus Brand Strategy, Visual Identity, Verbal Identity, Digital Experience
Sports
Project Focus Brand Strategy, Visual Identity, Verbal Identity, Digital Experience
The snowboard manufacturing startup business, Sunyata, invites snowboarders to feel the significance of “emptiness”. Leaving out the design part completely and make the snowboard a canvas where people can decide the style, the performance, and the artistic presentation of the snowboard. The handmade all-wood construction allows customization in everything from the core of the board to the topsheet. Whether you are a beginner or an advanced rider, of any body type, Sunyata can design a snowboard that brings the riding experience that cannot be replicated by anyone else.
Snow on Water
This poster celebrates the delicate and transient beauty of 'snow on water,' a natural phenomenon that has captured the imagination of Japanese poets and artists for centuries. The poem featured is by Otagaki Rengetsu, which invites viewers to reflect on the beauty and impermanence of nature and to appreciate the fleeting moments of grace and wonder that life has to offer.
This poster celebrates the delicate and transient beauty of 'snow on water,' a natural phenomenon that has captured the imagination of Japanese poets and artists for centuries. The poem featured is by Otagaki Rengetsu, which invites viewers to reflect on the beauty and impermanence of nature and to appreciate the fleeting moments of grace and wonder that life has to offer.